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McDonald’s Breakfast Menu Innovation The purpose of the project is to investigate the many forms of promotion and understand the costs, efforts, skills, and determination it takes to implement them. In your reports,

McDonald’s Breakfast Menu Innovation The purpose of the project is to investigate the many forms of promotion and understand the costs, efforts, skills, and determination it takes to implement them. In your reports, you should refer to the five P's of product promotion (Product, Price, Place, Promotion, and People), clearly identifying the target market and paying special attention to the promotional part of the strategy.