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Marketing chiefs and research must work firmly together to characterize the problem and concede to research objectives

Marketing chiefs and research must work firmly together to characterize the problem and concede to research objectives. The director best comprehends the choice for which data is required the specialist best comprehends marketing research and how to get the data. Defining the problem and research goals is regularly the hardest step in research procedure. The supervisor may realize that something isn't right, without knowing the particular reasons.