Master Marketing Module: Research Methods Subject Following quantitative research design. Week 4 Key Concept Exercise The data collection process is always a fundamental element in empirical research. For this week's Key Concept Exercise you will shape your research idea “To which extend online shopper are loyal to their brands) within the context of a quantitative research framework, analyse the optimal data collection process that could align to your research idea, explore the strengths and weaknesses of the chosen technique, and finally critically discuss the potential validity and reliability of the data that you plan to collect. To prepare for this Key Concept Exercise: Read the required Learning Resources for Week 4 (please find attached file and assignment for your reference ONLY) DO NOT COPY THIS PART IN THE PAPER YOU WILL SUBMIT. Return to your chosen research topic-problem identified in Week 1 (as subsequently amended) and consider a quantitative approach ( Please find attached file) for reference To complete this Key Concept Exercise: In approximately 500 words, explain how your research ideas could take the shape of a quantitative research project. In formulating your Key Concept Exercise, consider the following questions: What specific methods would you implement for data collection and analysis? What type of data would you need to tackle the research question(s)? What are the strengths and weaknesses of the research design? Can you recommend ways to maximise the validity and reliability of the data to be collected?. Important note: Make sure you answer all questions. No plagiarism When writing your responses you should synthesise the theory with real-world experience and use examples of the theories in action. Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing. References; Attached week 4 key concept Collis, J. & Hussey, R. (2013) Business Research: A Practical Guide for Undergraduate and Postgraduate Students. 4th ed. London: Palgrave-MacMillan. Chapter 10, ‘Collecting data for statistical analysis’ (pp.195-224) Chapter 11, ‘Analysing data using descriptive statistics’ (pp.225-257) Top of Form Mark as complete Bottom of Form Fan, W. & Yan, Z. (2010) ‘Factors affecting response rates of the web survey: A systematic review’. Computers in Human Behavior, 26(2), pp.132-139. Use the University of Liverpool Online Library to find this article.
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