To begin, select one (1) of the following healthcare systems that you would like to explore for this unit: Acute care
Next, select an environment/location: Los Angeles, California
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Finally, select three (3) marketing tools: Television, Social Media, and Billboard
· Provide a general overview of your select healthcare system.
· Discuss the demographics of your select location.
· Discuss the advantages of using each marketing tool at your healthcare system and location.
· Discuss the disadvantages of using each marketing tool at your healthcare system and location.
· Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
· Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
o 3-4 page paper excluding front and back matter (APA standards apply ).
o Internal organizational memorandum.
o PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
o 7-10 minute public service announcement (using a free online voice recorder such as vocaroo.com)
o Video newscast (using a free online video recorder such as YouTube.com) (e.g., entertainment talk show, television commentary, interview-style, news reporting, etc.).
The use of first person is permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used. Plagiarism will not be tolerated.
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.