Explain channel leadership, conflict, power, and partnering. Power, control, leadership, conflict, and partnering are the main social dimensions of marketing channel relationships. Channel power refers to the capacity of one channel member to control or influence other channel members. Channel control occurs when one channel member intentionally affects another member’s behavior. Channel leadership is the exercise of authority and power. Channel conflict occurs when there is a clash of goals and methods among the members of a distribution channel. Channel conflict can be either horizontal, between channel members at the same level, or vertical, between channel members at different levels of the channel. Channel partnering is the joint effort of all channel members to create an integrated system that serves customers and creates a competitive advantage. Collaborating channel partners meet the needs of consumers more effectively by ensuring that the right products reach shelves at the right time and at a lower cost, boosting sales and profits. Questions 6.1 Procter & Gamble and Wal-Mart are key partners in a shared channel. P&G is one of Wal-Mart’s biggest suppliers, and Wal-Mart provides extremely detailed scanner data about customer purchases of P&G products. Wal-Mart has begun selling its own brand of Sam’s Choice laundry detergent in bright orange bottles alongside P&G’s Tide, but for a greatly reduced price. What do you think will be the impact of this new product on what has been a stable channel relationship?
Get a customized solution on this task at nursehomework.comPay someone to do my homework cheap. On nursehomework.com you can order your academic assignment from one of our 300+ project experts. Hire your expert directly, without overpaying for agencies and affiliates!
POST A QUESTION
We are one of the best nursing academic writing firms based in the, present all across the globe, with an untarnished track record of providing flawlessly written academic papers to students from around the world on a diverse range of topics and subjects.
How It Works
+1 (289) 803-6873